Marksman has had a history for working with medical institutes that serve humanity through excellent medical services at subsidized costs. MMI Hospital is also a non-profit establishment that provides high quality medical treatments for a free or a low cost to the poor. The services provided by the agency to this client include social media marketing, print & radio ads and video content for multiple purposes. The challenge we face is to create believability that complex treatments like Cochlear Implant was offered for free to hundreds of patients, without any hidden costs etc. We need that believability no only to create awareness but also to build our donation drives for MMI Hospital – a task that is neither easy nor impossible and so far, the client has been happy with the work.