There are many people in the country struggling to earn enough money to feed their families at least two times a day. They earn minimum wage which is barely enough to get them by, and when the weather conditions become tough due to too much heat or too much cold. #TumhariMehnat campaign was started with the objective of sharing the stories of everyday heroes such as milkman, newspaperman, sabzi walas, etc. who facilitate us on daily basis and get almost next to nothing for it. This campaign was specifically designed for the winter season when it gets really hard for these people to do their jobs, and to help them in whatever capacity we can.
Caltex Pakistan decided to take the lead during last winter to address the issue by presenting a token of appreciation to the highly deserving Everyday Heroes.