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Meezan Bank

We always take pride in working with a client that has truly left a mark in the industry. Meezan Bank is easily one of the largest Islamic banks in the country. They approached us with a very different project. The task was to create an animation video for their staff training and education. Sounds simple, right? The challenge was not to create a video. It was to create a video within a flexible Shariah boundary. For example, we could show a human figure, but it couldn’t be a woman or have prominent humanly features. With a constant communication and several rounds of feedbacks under the guidance of the Shariah experts, both the client and the creative came together to work as one team and delivered one of a kind video that was hit the mark for the brief and the creative aspects of it.